EXCLUSIVE - Hublot Leads Luxury Watch Brands with Virtual Island

• 2007-09-03
  Filed under Press
  

  Hublot - the Swiss luxury watchmaker - today revealed that it is to launch a Hublot island in the virtual world of Second Life.  On 12^th September, Hublot promises to open its virtual doors to all Second Life residents and journalists.  After 6 months of development in partnership with Akira Web SA of Luxembourg, Hublot's state of the art premises includes luxurious bars, a marina, exhibition area and even an online shop!

  In keeping with its pioneering spirit, Hublot will be the first luxury watch brand to establish a presence in Second Life. Hublot joins leading brands such as Sony, Adidas and Reuters who also have a presence in the virtual world.  Increasingly, brands are recognising the importance of web virtual worlds to reach their audiences and Hublot is the first high quality watchmaker to take advantage of this new channel.

  Watchluxus will be interviewing the Jean-Claude Biver avatar on 12^th September and will report more news at that time.
  

   

  

   

   

  

   

   

  

   

   

  

   

   

  

   

   

  

   

   

  

   

   

  
  Link: http://www.hublot.ch/hublot_prod/site/hublot/index.php